Discover how India’s Asiatic lion numbers have surged to 891 in 2025—from just 284 in 1990—thanks to conservation efforts in Gir forest and over ₹180 crore investments, offering hope for endangered species worldwide.

Discover how a major bettong rewilding initiative in Western Australia is reversing extinction trends, improving ecosystems and restoring hope for native wildlife—all with big implications.

Discover how Britain’s unexpected insect rebound this July turned a feared “insect apocalypse” into a thriving resurgence—boosting ecosystems and sparking hope for biodiversity.

Discover the haunting story of "Ousmane," Senegal’s lone forest elephant, and the urgent efforts to secure its future before it vanishes forever.

Discover how Kenyan community conservancies are restoring historic elephant migration routes—uniting wildlife and local livelihoods to forge resilient conservation pathways.

Earth Day is a powerful reminder of the responsibility we all share to protect and preserve our planet. Each year on 22nd April, millions of people around the globe unite in celebration and action, highlighting the urgent need for sustainable practices and conservation efforts. Why Earth Day Matters Since its inception in 1970, Earth Day has grown into a global movement. It sheds light on critical environmental issues like climate change, habitat loss, and pollution. It’s a day to pause and reflect on how our daily actions impact the world around us—and how we can make meaningful changes.       Simple Steps Towards Sustainability Living sustainably doesn’t have to mean overhauling your life. Small, conscious changes can collectively create...

As St. Patrick's Day approaches, green becomes more than just a colour — it symbolises vitality, renewal, and the beauty of nature. In the spirit of this festive day, let's explore some green-themed bracelets from our collection that celebrate the harmony of nature and the art of giving back.     African Jade Beaded Bracelet Crafted with African Jade, this bracelet reflects the rich green landscapes of the African continent. Its elegant simplicity makes it a versatile piece that connects you to the beauty of the wild.     Adventures of Pili Charity Bracelet This bracelet, adorned with earthy green beads, supports the Adventures of Pili initiative, which educates children about wildlife conservation. Each bead tells a story of hope...

Love is often seen as a human experience, yet the natural world offers countless tales of bonds, partnerships, and affection that remind us of the deep connections shared by all living beings. Here are a few heartwarming short stories of wildlife love that showcase the beauty and resilience of nature's relationships. The Loyal Albatross Albatrosses are known for their long-term partnerships, often lasting a lifetime. These majestic seabirds court with elaborate dances and find a mate that they will return to year after year, even after months apart at sea. Their dedication to one another is a testament to the enduring power of connection, a quality that has inspired many as a symbol of loyalty.     Elephants: Families First...

Wild In Africa creates handmade gemstone jewellery that directly supports wildlife charities. Supporting conservation can be overwhelming – it’s hard to know where your efforts will truly make a difference. That’s why I founded Wild In Africa. With over two decades of experience as a National Geographic photographer and filmmaker, I’ve worked alongside incredible conservation organisations dedicated to protecting wildlife and their habitats. Since 2017, we’ve collaborated with 18 organisations, donating 50% of our profits to their vital work. We’ve grown from an online business to having a retail store and studio space in South Africa, where we handcraft every piece, providing local employment and contributing to our community. Our customers and charity partners love the impact we’re making together,...

Black Friday is here, and we have exciting news for all our customers! From 29th November to 2nd December, enjoy an incredible 20% off our entire range of handcrafted bracelets. Whether you're a long-time supporter or new to Wild In Africa, now’s the time to shop with purpose and make a difference for wildlife conservation.     Why Shop Now? Not only is this our biggest sale of the year, but there’s another reason to stock up before the holidays. Starting 1st January 2025, we’ll be introducing a long-overdue price increase. This is the first time in years that we’ve adjusted our prices, and it’s necessary to keep up with rising costs of materials, craftsmanship, and operational expenses. So, if...