Into the Wild: Aida’s Journey from Luxury Fashion to Wildlife Conservation From the bustling streets of Paris to the untamed wilderness of Africa, Aida’s journey is nothing short of remarkable. Born in Algeria and raised in France, she built a successful career in the luxury corporate world, working with some of the biggest global brands. Yet, her heart was always drawn to animals and the wild. Taking a courageous leap of faith, she left behind her comfortable city life to pursue her dream: living in the African bush as a wildlife photographer and safari specialist. Today, she documents conservation missions, leads tailor-made safaris, and uses her lens to tell powerful stories about the importance of protecting wildlife. In this interview,...

Sky-High Sleepers: Giraffes only need about 30 minutes of sleep a day! Purple Tongues: Their 45cm-long tongues are dark to avoid sunburn. Neck Butting: Males fight by swinging their long necks in “necking” battles. Fast Sprinters: Despite their size, they can run up to 60 km/h. Unique Prints: No two giraffes have the same spot pattern—like fingerprints.   Share this post, learn more about conservation partners on our charity page, or shop our bracelets to help fund on-the-ground projects.

Discover AFeWiS’s inventive beehive fence programme — how it keeps elephants away from crops, supports communities and protects wildlife.

Five surprising and shareable facts about the African wild dog — a fiercely social, endangered hunter that keeps ecosystems balanced.

Discover how Kenyan community conservancies are restoring historic elephant migration routes—uniting wildlife and local livelihoods to forge resilient conservation pathways.

Black Friday is here, and we have exciting news for all our customers! From 29th November to 2nd December, enjoy an incredible 20% off our entire range of handcrafted bracelets. Whether you're a long-time supporter or new to Wild In Africa, now’s the time to shop with purpose and make a difference for wildlife conservation.     Why Shop Now? Not only is this our biggest sale of the year, but there’s another reason to stock up before the holidays. Starting 1st January 2025, we’ll be introducing a long-overdue price increase. This is the first time in years that we’ve adjusted our prices, and it’s necessary to keep up with rising costs of materials, craftsmanship, and operational expenses. So, if...

In the heart of South Africa's Greater Kruger Area, Rhino Revolution stands as a beacon of hope for one of the world's most majestic yet endangered species. Through innovative strategies in anti-poaching, rhino range expansion, and community development, they are leading the charge to save the rhinos from the brink of extinction. By purchasing a Rhino Revolution bracelet, crafted with elegant onyx marble heishi beads, you are not just making a fashion statement—you're actively contributing to a noble cause. This small act of support goes a long way in funding the critical conservation efforts that include advanced veterinary care, sophisticated rhino monitoring systems, and essential collaborations with local communities. Join us in this heartfelt mission to protect these incredible creatures...

  Introducing the exquisite Zebra Bracelet, a stunning fashion accessory crafted from Dalmatian Jasper that embodies the spirit of balance and harmony. This unique piece is not just a visual delight but also a powerful symbol of ethical fashion, reflecting a commitment to wildlife conservation and sustainable practices. Inspired by the mysterious beauty of zebras, this bracelet highlights the intricate interplay of light and dark, much like the striking black and white stripes of these remarkable animals that roam the African savannas. As we delve into the fascinating world of zebras, this blog post will explore their habitats, behaviors, and the conservation efforts dedicated to their survival. Join us on this journey and discover how you can make a difference...

  Embark on a unique journey with Shannon Wild's exquisite handcrafted jewellery in her new collection OOK24| One-Of-A-Kind. Each piece is a fusion of vintage African beads that tell a story of culture and craftsmanship. From the intricate antique metal beads of Namibia to the vibrant recycled glass beads of Zambia, these bracelets are a true testament to Shannon's decade-long dedication to sourcing the finest materials from across Africa. With each piece being a one-of-a-kind masterpiece, you have the opportunity to embrace individuality and adorn your wrist with a truly special work of art. Discover the beauty and charm of vintage beads with Shannon Wild's creations, where every bracelet is a celebration of heritage and creativity.   Unraveling the Charm...

 Explore sustainable African turquoise jewelry, handcrafted to support wildlife conservation while showcasing the stunning beauty of this unique gemstone.